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Sky rebrands Living channel

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SatandCable Admin
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Joined: 13/01/2010

Sky is making headway with the integration of the channels it recently acquired from Virgin Media, with the news that the Living channel will be rebranded to Sky Living next year.

Sky’s purchase of Living, Bravo and Virgin 1 was recently approved by the Office of Fair Trading 

Following the re-brand, Sky Living will occupy channel 107 on Sky’s EPG, and its programme budget will be increased by 25%.Sky Living will be a women orientated entertainment channel with celeb news ,information, highlights, gossip and horoscopes

The investment will boost Sky Living, allowing it to sit alongside the broadcaster’s other main entertainment channels, Sky1 and Sky Atlantic, an HD subscription channel due to launch next year, which will offer US imports including Mad Men, Boardwalk Empire and Treme.

Selected content from all three entertainment channels will be available on the newly launched Pull VOD service Sky Anytime+

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